Being serial entrepreneurs themselves, during their careers BITRUST leaders learned a thing or two about “hows” and “how nots”. The practical knowledge coming from personal wins and sometimes priceless failures is invaluable in building a new product and developing a company. Let’s look at the principles used in everyday work at BITRUST and are important for its future success.
“We can thoroughly study a work process or a new methodology in our attempt to become more productive and achieve better results. However, this is rather a complete mindset of the whole team that will lead a company to its breakthrough,” says the CEO of BITRUST Alex Duhamel. Sharing, explaining, demonstrating and simply living the main principles is what Alex does every day.
Be fast and flexible or die
This is the law in current conditions of blockchain business development. For BITRUST, in our everyday work on the cryptocurrency insurance peer-to-peer marketplace, it means that the actual result in making one step closer to the minimal viable product, the first milestone to achieve, will always be more important than piles of software documentation.
“This emphasis on speed and flexibility calls for a different approach to managing new product development. So, we work like explorers — we make a hypothesis, test it in the shortest possible time, evaluate the result and build on it or move on. We cannot afford to go all in just to discover the platform could be executed in a better way in the end. It has to be perfect,” Sergey Silin, the CTO of the company, shares his view on the topic.
Development of a BITRUST minimum viable product (MVP) to demonstrate user interface and specific features of the platform and collecting feedback from the cryptocurrency community for further refinement is planned for the 30th of September 2018. So, there is not a single minute to waste!
All strategies are transitional
Following from the previous principle, this statement is also about flexibility but in the managerial, sales and other strategies. Not only your product can and will change according to what’s best, but also the strategy built around it. It’s critical to change or divert both as soon as you’ll have determined they don’t work anymore.
As the OpenView venture partner George Roberts rightly says: “The startup graveyard is littered with businesses that struggled to do this. While it’s noble to stick to your guns and follow your intuition when the market and the data tell a different story your strategies and approach must adapt.”
Feedback is of a price of gold when creating a flawless user experience
It’s definitely not just about the code — the goal is to design entire BITRUST system around giving customers an amazing experience of using a trustworthy and convenient tool. And the best way to know what is working is to ask!
Blockchain philosophy is about community and participation, and BITRUST project is no exception. Building a community around BITRUST has a crucial importance and it is one of the tools for understanding if the direction the company is taking is right. “We invest a lot of research, effort, thought and creativity into developing a P2P platform that would encompass all the best practices known before and have this exceeding your expectations effect that users are instinctively looking for in new online services. We want to invite a wide pool of investors to benefit from BITRUST, so it should be really universal with a flawless UI,” Alex makes a point.
However, clients or potential customers are not always right. And it’s important to listen to their feedback but to design a roadmap for bettering the product within a company. That is why BITRUST is on the way to attracting experienced and diverse board of advisors, who will add their expert opinion to all the valuable feedback received after the launch of MVP and following versions of the platform.
The right team is a strategic advantage
One can create a great product and generate excellent ideas. However, these are people who ultimately develop, launch, market and support them. So, gathering an outstanding team becomes not only a requirement but a strategic necessity
At BITRUST these are
- respect and
valued the most. Courage to dream big, focus on delivering the best result, respect for the team members and everything new, as well as a commitment to high standards and a common goal.
Alex shares his confidence about the BITRUST team: “Launching and running a blockchain startup is a marathon, not a sprint, so, having the right people working for the same goal together with you is a strong foundation for making it to whatever could be a yet another forthcoming finish line in this case — a successful launch, first thousand of happy customers, blockchain community support. And at BITRUST we definitely do have this advantage.”
To finance the development and launch of the BITRUST platform, a limited-supply sale of BITRUST tokens (BTFs) will be created by BTF Project Limited. The sale will start on 5th of march— see more information about the BITRUST ICO structure and the company here.
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